Naples, Florida Campaign

STYLE GUIDE

Naples, Florida is home to some of the most beautiful beaches in the world. Add in perfectly warm weather, and there’s no wonder why the city draws those who want to get away from winter cold.

So, why try to re-invent what makes Naples, Florida so popular? Why not just remind folks what everyone already knows? Naples offers more than just lavish luxury-living. While enjoying all the things in life that money “can buy,” Naples offers something money can’t buy, warm sunshine all year long. That is the heart of the “definition of away-ness” and the NaplesLife.org campaign. Enjoy!